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Chapter 1

CORPORATE SOCIAL RESPONSIBILITY

 

by josavere


Social responsibility is a matter of everyone on the planet, especially the privileged by reason of the development of his country, his family, level of study , occupation , social status and their roll in society. We all have a moral obligation to contribute what we can to improve the quality of life of all people contributing to sustainability.

Coeatening nature with reprehensible practices is needed consensus of all countries of the world, most resphe should be free of all commitment for purchase of consciousness, whatever the medwork environments for people feel happy in your company and make it a collective contagious than their peers , family , customers and other stakeholders with whom they interact is irradiated.

A corresponding governments to provide the best living conditions, collecting taxes and redistributing equitably with generating infrastructure environment to meet basic needs such as food, education , clothing, housing and second-order or social type that satisfy through living . Must do leading by example so with absolute rectitude, prioritizing the common good and with full transparency, avoiding all forms of corruption to.

Businesses and citizens generators taxes received by the government MUST take care of their contributions (mandatory by law) selecting neat rulers being stolen or wasted.

T, beowed them to suffer all kinds of abuses beginning with the difficulty in receiving timely and without " stealing both " old-age pensions , and receive great scorn and mistreatment of society.

As is so common, rulers who buy votes in his lust for power at any cost ; media sold by different reasons, parents who "get " posts for children without proper preparation , corrupt prosecutors and judges, ignorant who sell their votes , businessmen who get " whatever" , sites that sell sports leaders , even to Olympic and world Championships, referees selling r

esults and many other misdeedst expressed confidence and better control is exercised by coworkers. Corresponds to a code, a way of thinking and practical implementation.

As people have individual qualities that allow them to be more efficient in certain types of jobs and in turn, may have different types of needs to be met , the companies require executives with great leadership structure to enable teams to achieve concrete results in terms value generation to meet the various stakeholders who interact in them, namely : customers, employees ( and their families ) , partners , government, suppliers and the community in general starting with the neighbors , integrating social and economic in the pursuit of sustainability. Managerial wisdom is to balance these groups of people, primarily respecting nature, conserving, remembering that our passage through it is temporary, with the immense responsibility to better respect the right of future generations.

The big problems of the world: the concentration of wealth, as measured by the coefficient of Gini1 and corruption, as measured by Transparency International, a result of human nature and ambition of some, creates imbalances that greatly affect labor-management relations and accrue to countries and obviously, in humanity, especially in a globalized world. In search of solutions have been different doctrines approaches private properties of one party and another, with emphasis on state ownership, with major failures that end up in all sorts of abuses by those who have the weapons and other mechanisms of oppression. As a bribe to make weapons and sell them, others besides the undue advantage, use them to oppress human beings and forget their basic needs as such, compounding the chaos resulting from the lack of decent jobs, the main source of growth staff, as it is provided under conditions of fair treatment and fair wages.

The lack of occupancy , fruit of no inclusive societies soon becomes a generator of all violence , justified by the need to get money to meet basic needs and worse, exercised by people who have not had access to education , because as Simon Bolivar said : " an ignorant people becomes a blind instrument of its own destruction " which makes easy for all kinds of abuses prey , often well camouflaged via religions, unscrupulous politicians , rulers and generally by those with power, so it is not legitimate. As a result, with the level of unemployment, quality of life is affected all society, in some cases and others suffering lost causing violence (kidnappings, murders, robberies, rapes and other

  • Youth " cannon fodder " for abusers, becomes reason for the need to meet their own needs of their age and the victim ends up sacrificing his life in some cases; going to prisons (universities of crime), or falling into vices and suffer discrimination in society that rejects, losing a potential resource that nest compassion be pigeon and nest pain will like serpent like said the master Guillermo Valencia. The children, whose character is formed from the womb to the first eight years of life that often repeated Don Reynaldo Lopera Arrogate, through the foundation CEPAS, in many cases the result of irresponsible parenthood, with girls, just in stage of physical and mental development old-age , after they make their own way that circumstances all

s , large engines social level decomposition , which threaten the quality of life , the essence of all human activity and affect the degree of happiness of the generated society, the most important indicator of global development , the calculation was developing and which ultimately will prevail in the world .

Given the inability of governments, except highly developed countries to address the problems of ignorance, poverty, corruption, environmental destruction and welfare in general, requires thinking about the common good, with entrepreneurs who return to society part of what achieved through the implementation of CSR.

Kofi Annan, Secretary General of the United Nations, the World Economic Forum in Davos, Switzerland 1999 defined CSR as a new vision of the implication and importance of the work of the company in the globalized world in which we live and took shape final in 2000 in New York.

The search will remain constant for the generation of value through the application of technology that allows us to further increase the productivity of labor , keeper of the last century, with the productivity of the executive team to achieve a synergy that allows high efficiency levels are specified in products and services available to many with a quality that is considered a right of the consumer , including advisory services for the purchase and after sales corresponding to involve society masses who are today excluded . For that authentic leaders are needed, characterized by their ability to service and true apostles of development for managing companies that want to adapt to a world and changing markets. This is crucial to select and retain appropriate human talent for his mission, committed to the vision and respectful of the values ; should receive trust, be understood, listened to and involved in responsible for preparing the best deal to their customer’s interdisciplinary team, positioning the brand as an intangible asset of great value.

The selection, training and retention of team that involves large capital investments for tax purposes treat as costs and expenses, which affect profitability in the short term, but for the purposes of valuation of the company are capitalized investments are part of a called intangible intellectual capital whose benefit is obtained in the long run, it explains, in large part, the difference between the market price of a stock and its intrinsic value.

To prepare a strategic plan three basic questions arise: 1) Where are we? 2) Where do we go? 3) How are we going to do?

The answers have to be very clear, the result of much objective analysis, which form the solid foundation to make a good diagnosis to make the right decisions when defining the strategies to follow to accomplish the mission and look for the vision, corporate values respecting.

The first question is not answered easily; comprehensive, clear and sufficient information (at least seven years to talk about statistical trend) is required based on the basic financial statements and their accompanying notes: income statement, balance sheet, statement of changes in equity, statement of sources and uses funds, supplemented by information very quiet for obvious reasons, cash flow, the most important financial management tool. Recall that the financial statements of a legal nature are equivalent to the past and a photograph at the year end, the company for which you can prepare. What matters is the good use given to this information as it serves to make projections with good probability of occurrence to allow for simulations to facilitate decision-making. Applying statistical information properly, we can calculate correlation indicators that tell us that variables can be projected to serve as support of the Holistic Model planning using the financial analysis designed by josavere.

To place your feet on the ground, we must realize that the ability to ask is, unlimited human nature, while the potential to have limits, depending on the particular company. Furthermore, as its executive group has ultimate responsibility , preserve the company above all ( love your neighbor as yourself ) so we , deal with CSR , integrating corporate strategy , resulting from a careful analysis of a interdisciplinary group using the  DOFA matrix that analyzes the strengths and weaknesses ( internal ); opportunities and threats ( external) confirming them with Scorecard indicators , to find the optimal combination of the three disciplines of value generation : operational excellence, customer intimacy and product innovation , complementing it with the cash flow projection in colloquial language, the ability to produce money after expenses involving incorporate compliance with CSR commitments and calculating the proposed measure EVACp as value generation.

 

1) Gini coefficient measures the degree of inequality in the distribution of wealth and income in a country. In the unlikely event of total inequality, its value would be one (1); in case of total equality, the value would be zero (0).

2) Huguette Labelle, Chair of Transparency International in its report urges those public institutions, more transparent and more accountable "powerful" officials ". Governments need to integrate actions to combat corruption in all public places decision-making. "Priorities include improving rules on political financing and lobbying, so that public expenditure and procurement should be transparent and public bodies should be more accountable to the people; argued that the results this year (2012) demonstrates that companies continue to pay the high cost of corruption, so it is expected that the world's governments to take a more mature stance against the abuse of power.

 

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