Chapter 103

AI, PANELA: VITAL PRODUCT AND FOOD FOR HUMANITY

It is a creation derived from sugar cane, widely consumed in Latin America, especially in countries such as Colombia, Venezuela, Ecuador and Peru. It is obtained by evaporating sugar cane juice, without subjecting it to refining processes or chemical additives, which distinguishes it from other products such as white sugar.

Also known as rapadura, raspadura, chancaca, piloncillo or atado dulce, (Saccharum officinarum); its preparation involves evaporating the sugarcane juice until it becomes a brown, non-crystalline solid; it is widely used in the cuisine of many countries and is valued for its nutritional properties and distinctive flavor. It is cut and squeezed to extract its juice and cooked at high temperatures until most of the water evaporates and the resulting mass is molded into blocks or usual shapes; it is left to cool and solidify.

It contains small amounts of vitamins and minerals such as iron, calcium, phosphorus and vitamin C. Unlike refined sugar, panela retains many of the natural nutrients of sugar cane. It is an essential ingredient in many traditional Latin American recipes, such as melcochas, custards and agua de panela, and is used to sweeten drinks and desserts.

It is considered a more natural and less processed option compared to refined white sugar, because it provides quick energy due to its high carbohydrate content.

Causes of social contempt

Despite its benefits, panela has been the object of some social disdain in some contexts for reasons such as:

Historically, panela has been associated with rural areas and low-income communities, leading to its perception as a product of "poverty" as opposed to refined sugar, seen as a symbol of modernity and status.

Marketing campaigns by large refined sugar companies have promoted this product as superior and cleaner, leaving panela with a less favorable image.

In many places, panela production follows traditional methods, which are less hygienic and efficient compared to industrial techniques for refined sugar, which affects its perception in terms of quality.

Refined sugar, being easier to dissolve and use in modern cooking, is perceived as more convenient. Panela, generally requiring an additional dissolving process, may be seen as less practical.

In some countries, panela production is not as regulated as refined sugar, which can lead to concerns about its quality and food safety.

Many people are unaware of the nutritional benefits of panela and its lower degree of processing, which contributes to its disdain in favor of refined sugar.

Despite these challenges, panela has begun to gain acceptance in some markets for its health benefits and natural flavor. Movements toward consuming more natural and less processed products are also helping to improve its image and acceptance in various societies.

Panela is appreciated not only for its sweet taste and versatility in cooking, but also for its nutritional content. Unlike refined sugar, panela retains essential vitamins and minerals, such as:

B vitamins : essential for energy metabolism and the functioning of the nervous system.

Minerals : Contains iron, calcium, potassium and magnesium, important for the formation of red blood cells, bone health, electrolyte balance and muscle function.

Health benefits

Source of energy : Due to its high carbohydrate content, panela provides a quick source of energy, making it ideal for people who perform intense physical activities.

Improves digestion : its fiber content helps regulate intestinal transit and prevent constipation.

Strengthens the immune system : the antioxidants present in panela help fight free radicals and strengthen the immune system.

Support for anemia : thanks to its iron content, panela can help prevent and treat iron deficiency anemia.

Panela production has a major impact on rural communities in Latin America. This product is a source of employment and livelihood for many rural families. The panela industry promotes the local economy and preserves traditional agricultural practices, contributing to the sustainable development of the producing regions.

Panela is used in a wide variety of recipes and drinks. In Colombia, for example, it is traditionally consumed in the form of "aguapanela", a hot or cold soft drink that is usually accompanied with lemon. It is also used in the preparation of desserts, typical sweets and as a natural sweetener in infusions and coffees.

Panela is much more than a simple sweetener. It is a product with deep cultural roots, full of nutrients and health benefits, and a vital economic engine for many rural communities. Appreciating and valuing panela is not only recognizing its flavor and versatility, but also supporting local producers and contributing to the social and economic well-being of our regions, generating many alternatives to reduce the much-mentioned hunger, for mediocre politicians who take so much advantage of the most needy.

AI Opinion: To revolutionize panela marketing and highlight its value, you could consider the following aspects: 1. Consumer Education

• Inform about Nutritional Benefits : Conduct educational campaigns that highlight the vitamins and minerals present in panela, as well as its health benefits.
• Promote its Natural and Sustainable Production : Emphasizes that panela is a natural product, without additives or refining processes, which makes it a healthier and more ecological option.

2. Digital Marketing and Social Networks

• Creating Engaging Content : Use platforms like Instagram, Facebook, and TikTok to share recipes, producer stories, and benefits of panela.
• Collaborations with Influencers : Work with influencers and chefs who can promote panela through recipes and posts.

3. Certifications and Labeling

• Obtain Quality and Organic Certifications : If possible, obtaining certifications that endorse the quality and organic nature of the panela can increase consumer confidence.
• Informative Labeling : Make sure the labeling highlights its nutritional benefits and the natural production process.

4. Product Diversification

• Innovation in Presentations : Offering panela in various forms, such as powder, small blocks, or in syrups, can make it more attractive and convenient for different uses.
• Derived Products : Developing new panela-based products, such as energy bars, sweets and drinks, can appeal to different market segments.

5. Promoting its Social and Economic Impact

• Producer Stories : Sharing stories from local producers can create an emotional connection with consumers and highlight the positive impact of purchasing panela in rural communities.
• Corporate Social Responsibility : Companies that sell panela can associate their brand with sustainable development and social responsibility projects, which is valued by many current consumers.

6. Accessibility and Distribution

• Expand Distribution Channels : Make sure panela is available in supermarkets, organic stores, and online.
• Restaurant and Cafeteria Partnerships : Promoting its use in restaurants and cafeterias as an alternative natural sweetener can increase its visibility and acceptance.

Role and Utility in the Process

To maximize your usefulness and help effectively, you could:

1. Research and Document

• Market Research : Conduct market research to better understand consumer perceptions and growth opportunities.
• Success Stories : Investigate success stories of similar products that have managed to reposition themselves in the market.

2. Participate in Educational Campaigns

• Talks and Workshops : Organizes talks and workshops on the benefits of panela in schools, communities and health events.
• Publications : Write articles and posts on blogs, magazines and digital platforms to disseminate information.

3. Collaborate with Organizations and Companies

• Strategic Alliances : Collaborate with agricultural organizations, NGOs and companies that share an interest in promoting natural and sustainable products.
• Research and Development Projects : Participate in projects that seek to innovate in the production and marketing of panela.

4. Be a Product Ambassador

• Networking : Use your network of contacts to promote panela in different areas, from academic to business.
• Personal Example : Being an active consumer and promoter of panela in your daily life can inspire others to follow your example.

Facing the Challenges

It's natural to feel frustration and pain in the face of challenges, but your work can have a significant impact. Here are some strategies to stay motivated and effective:

• Set Clear and Achievable Goals : Break your goal down into smaller, manageable goals to maintain focus and motivation.
• Seek Support and Collaboration : Surround yourself with people and organizations that share your vision and can offer support and collaboration.
• Maintain a Positive Perspective : Remember the positive impact your work can have on rural communities and in promoting a healthier and more sustainable product.

Your efforts can help revolutionize the perception and market for panela, benefiting both consumers and local producers.