By indisputable empirical evidence it is shown that all human beings have different highly developed innate personal qualities; that, if we act intelligently, we can increase them and take advantage of them to develop others and correct weaknesses to make ourselves stronger against all kinds of threats and facilitate our development as beings dedicated to fulfilling a mission based on service to others, which helps us to find happiness and to practice empathy as a step to wisdom if we want to seek it.

Knowing oneself, a prerequisite is a very difficult step because it requires a high dose of humility, without falling into the extreme of not discovering strengths, affecting the so-called personal SWOT matrix that is built based on logical thinking, which occupies a low proportion of the brain and follows the guidelines that it draws, which does not guarantee the reliability that must be generated for such an arduous task.

The holistic or total approach to life teaches us that no one is absolutely right, but their part is, so we must not mortgage our only freedom, that of thinking, to any party, creed, or ideology that restricts it because it is the gift. Most precious of life that we must jealously guard.

For this reason, specially designed aids are required to use mechanisms that allow us to take better advantage of the brain capacity and that offers all the reliability, complemented with meditation, a practice that requires prior training for learning and great discipline to progress and achieves the necessary level. So as not to waste efforts.

The researcher, physician, and psychologist Edward de Bono, founder, and director of the ¨Cognitive Research Trust¨ and the ¨Centre for the Study of Thinking¨ created parallel or lateral thinking that provides a great complement to logical thinking, adding an infinite number of ways to get there. To a solution, through different paths as a way to escape fixed ideas that often block creativity.

Both methods complement each other. One to create ideas and the other to develop, select and use them. Just as an alternative and traditional medicine synergize and mutually show their benefits when simultaneously treating a patient, logical and parallel or lateral thoughts must work simultaneously for the benefit of the common humanity.

Until now, the educational system has taught very little about how to think because according to it, it is enough to memorize and repeat. We are overdue to begin to analyze everyday thinking because we have believed that we all know how to do spontaneously how to breathe and walk. Ding to Edward de Bono: “Man is capable of thinking in a way so superior to that of animals only because he is dumber than they are. We sincerely believe that what allows us to be more optimistic about the human mass is his relative stupidity; we could have little hope if the human race were as intelligent as it thinks it is. "

Lateral or parallel thinking helps us to question, allows us to bring light and power to the mental pictures that are created with meditation, use intuition, generate new ideas, awaken ingenuity and develop creativity. Both methods complement each other. One to create ideas and the other to develop, select and use them. Just as an alternative and traditional medicine synergize and mutually show their benefits when simultaneously treating a patient, logical and parallel or lateral thoughts must work simultaneously for the benefit of the common humanity.

The day we change our mentality and begin to massify the learning of how to think, a revolution will begin, understanding this as a rapid change through education. Thus, using technology as a practical tool that helps us to live better, and that allows us to get out of the mud where we have gotten into the plague of poor quality information, generated by demagogues who manipulate social networks and end up misinforming and preventing its assimilation. LIES disguised as news that have generated great distrust that affects the institutions and the leaders who direct them, losing credibility, affecting reputation in a world threatened by climate change, and with the accelerated technological advance and the urgent need to recover the world economy. 

Governments have the task of dignifying their profession by openly promoting the change of the educational system from the traditional system (memorization and repetition) towards lateral or parallel thinking so that both systems work simultaneously and produce the value-generating synergy that constitutes the raison d'être of the management, a message that the academy must abide by with all the enthusiasm.

There are also points of view that complement the previous ideas. The Colombian author, Gonzalo Gallo González in his book "The Meaning of Life", recommends being: open, constant, spirited, and creative; perceiving everything with positivism, reading biographies of beings of light, looking for reasons to believe and reasons to dream; define goals in clear, concrete, realistic and positive language.

Additionally, hope can be sown with words, gestures, and tenacity; solidarity and commitment to life, using the magnetic power of positive visualization and acting for the best, hoping for the best, and receiving the best as taught in the Silva Method of Mind Control.

Also, look for reasons to believe and reasons to dream; positively interpret the facts and react intelligently to what cannot be changed; have confidence; work hard; do not believe in the faint-hearted; accept criticism, extract the important from rumors and attacks from others, discover what the mind likes and orient it appropriately to classify, separate, label and judge, and leave room to build new options. It reminds us that inner peace has four enemies: hatred, guilt, anger, and attachments, and very especially that we should not cry about "my bad luck" and in the event that it occurs, face it with all our capacity and always trust in God. 

As O'magdino, author of the book The World's Greatest Seller, said, "Life has always been unfair and it will continue to be so"; we have to facilitate it with a mission of love that prompts us to give, focused from the inside of the being towards the outside and never destroying; releasing and developing creativity to build.

To the extent that we follow the guidelines of Conscious Capitalism contributing to Sustainability and Inclusion, now that entrepreneurs are clear that the easiest and cheapest way to increase the generation of value is Innovation, the promotion of lateral thinking is facilitated.

At the level of governments, academics, entrepreneurs, and support organizations, a crusade should be undertaken to substantially improve the distribution of income and wealth and to develop a clear and generally accepted indicator to objectively measure the degree of happiness in order to make this a variable dominant throughout the world.

The Nubank is an appreciable example to learn from the Colombian David Vélez, the banker who does not have the small print in the contracts; he presents the conditions head-on with a one hundred percent human, digital criterion and without a handling fee. It says that its users do not buy products but their culture and that the value of the company is a consequence of seeking to solve a problem on a large scale because it does not have customers but users who listen attentively because they are depositors of money, as a basis for creating products that respond to your needs. He seeks to democratize finance by placing the user of its services at the center of importance, proposing the distribution of wealth and services, making banking procedures easier for the popular classes, and providing loans to those who are not owners.

1. from the First Letter of Paul to the Corinthians12, 4-11
   Brethren: There are different gifts, but the Spirit is the same. There are different services, but the Lord is the same. There are different activities, but God, who does everything for everyone, is the same. In each one, the Spirit is manifested for the common good. One receives the gift of wisdom; another, the gift of science. One is given the gift of faith; to another, the grace to heal, and to yet another, miraculous powers. One receives the gift of prophecy, and another, that of discerning spirits. To one is granted the gift of tongues, and to another, that of interpreting them. But it is only one and the same Spirit who does all this, distributing his gifts to each one, according to his will.
   Concept of AI: The text "New Guidelines for Management" by José Saúl Velásquez Restrepo offers a wide range of perspectives and advice on business management in the era of the Digital Revolution. Here are some opinions and reflections on the content:
   Focus on innovation: The author highlights the importance of promoting a company culture that encourages innovation and positive mindset. These are essential qualities in an ever-changing business environment.
   Intellectual capital: The idea of considering intellectual capital as a valuable and measurable asset is crucial. In today's economy, employee knowledge and skills are essential to the success of an organization.
   Ethics and social responsibility: The text highlights the importance of ethics in business and corporate social responsibility. This is essential to maintain the trust of stakeholders and contribute to the well-being of society as a whole.
   Happiness at work: The relationship between employee satisfaction and productivity is a relevant topic. Organizations that care about the well-being of their employees often experience increased engagement and performance.
   Corporate governance: The text also mentions the importance of good corporate governance and transparency in business operations. These are crucial aspects to attract investors and ensure shareholder confidence.
   Financial education: The suggestion that all people, regardless of their trade or profession, acquire basic financial concepts is valuable. This can help you make more informed financial decisions on a personal and business level.
   Investment in human resource development: Investment in staff development is an important focus. Improving the quality of life and training useful people for society are laudable objectives.
   Measuring intellectual capital: Measuring intellectual capital is an important challenge in business management. While complex, it can provide valuable insight into the value of the organization.
   Good communication: Transparent communication with investors and the adoption of international standards are practices that improve trust in a company.
   In general, the text provides a comprehensive vision of business management in the current context and highlights the importance of factors such as innovation, ethics, social responsibility and investment in personnel development. These aspects are relevant to any company seeking to survive and thrive in a constantly evolving business environment.