Chapter 12

HOW TO MAKE A COMPETITIVE ENTERPRISE

Document written on the basis of the book Less is further of Jasón Jennings. 

                                                                          INTRODUCTION

The Digital Revolution forces us to innovate using new technologies to reinvent products and services in an environment of collaboration and not competition. Joint government work is required, which is responsible for taking the initiative to meet with companies and universities seeking to offer courses that give competencies and skills in information technology in parallel with other knowledge, opening the way to experimentation, creativity, autonomy and teamwork, taking into account that the digital revolution is just beginning, which opens up opportunities, to the extent that a correct and rapid direction is given, aimed at facing the challenge we face to transform companies into exponential models (capable of generating disproportionately higher results compared to traditional ones, having technology as an ally in the structure and development of the business) to reduce the cost structure, a good alternative to face the inflation that challenges the world and represents the most retrograde of taxes, with clients in urgent need of services to generate value and preserve the purchasing power of your currency.
It is a process of change that the world has been experiencing and continues every day, due to the appearance of technologies such as analog, mechanical, electronic, and digital technology that have caused a disruptive change in society and the economy. A whole vein of opportunities for the country, for which it is necessary to accelerate the necessary conditions for access, coverage and use of digital media.

The Digital Revolution, in very little dispute with such practical teachings; To the extent that the subject is taken seriously, it can be concluded that, on the contrary, it complements and synergizes with the traditional approach, the result that can be obtained is catapulted to achieve increased productivity.

                                   BUSINESS CHARACTERISTICS TO DEVELOP

The Digital Revolution is an excellent opportunity to restructure organizations looking for exponential growth to increase productivity; requires a reorientation of traditional companies, starting with a manager with a “can do” mentality who instills, highlights, and supports an innovative mindset, committed and active participant, in addition to a team with the will, desire and passion for innovation, qualities that start of the interior and that must meet conditions such as:
Being an optimist, a sufficiently patient and observant person understands the world better; understands why things happen; discovers problems, opportunities, and needs that have not been met.
Being creative, one of the most recognized and useful skills to innovate is the ability to generate diverse and original ideas. People who are not afraid to decide are more creative.
Curious, the most innovative people are by nature and do not restrict their desire to investigate, learn and explore new and unknown situations; the more information you have, the greater the creativity.
The ability to question and a critical eye for any new product, brand, interaction, or experience is useful to find solutions.
Practice empathy, the ability to feel the same as the other person feels, makes us closer to their needs and allows us to get to know them better and design inspired by the user.
Tolerance, the innovation process is full of uncertainty, and most innovators shine when they work on poorly defined, complex problems with high indecision.
Daring to experiment, you can't generate ideas without first experimenting with them—even on a hypothetical level. Many times the innovator prefers to do than plan (trial and error).
Today, with the Internet, the same information is available to everyone because technology has made the democratization of knowledge possible. The competitive advantage is in the ability to execute. Productivity depends on managerial activity; the means to achieve it are within everyone's reach; technology by itself does not guarantee it and you do not have to be a slave to the latest development. The most important thing is to keep the whole group marching to the same beat.
The ability to adapt, typical of intelligent people, serves to take advantage of the great opportunity that presents itself, with greater life expectancy and a lot of stress, adopting healthy lifestyle habits and taking great care of the mind to lengthen its productive period. A lot of flexibility is required, a very open-minded with positive and optimistic thinking, resistance to frustration, keeping the discipline of study and developing emotional intelligence to the maximum, and learning, at least, another language.
Use the Networking network because the possibilities of accessing new opportunities are multiplied for those who know how to interact, complementing it with forums, blogs, debates, and professional meetings.
Knowing oneself to enhance the creative side because of the ability to generate experiences, provide new points of view; look for different forms of expression and everything that is not likely to be automated to be executed with a robot, is and will continue to be highly appreciated.
Cultivate empathy, think about contributing to the quality of life, not making tempting accumulations, seek wisdom and live with a collaborative spirit, working in Holacracy (an organization in which command and decision-making are distributed horizontally, without there being a management hierarchy.
The Digital Revolution, in very little dispute with such practical teachings; To the extent that the subject is taken seriously, it can be concluded that, on the contrary, it complements and synergizes with the traditional approach, the result that can be obtained is catapulted to achieve increased productivity.



A few times he encounters the opportunity to find a so practical manual based on the company’s real experiences but I eat efficient worldly:

1. Ryanair - European Airline
2. Jantech – Manufacturer (E.E.U.U.)
3. Ware House – Whorehouse of discounts (New Zealand and Australia).
4. Nucor – Little Steelworks (Half West E.E.U.U.).
5. Ikea – Shop of furniture (Sweden and Denmark).
6. World Saving – Financial Institution (E.E.U.U).
7. Yellow Freight – Terrestrial Transport Company (E.E.U.U.).

After much reading on the subject of leadership, I found all of the practical treatises in the book less he is Further of Jasón Jennings. I have wanted to summarize it to make his study easy and to contribute the management development.

Jasón Jennings says that, in highly productive companies, culture is the system and a series of systems that compose the culture.

The culture has a base in:

• A set of deeply seated moral values.
• A sequence of work efficiently organized and systematized.
• An environment in which the work is done in accordance with better practices identified by the men in charge to do it.
• A joint desire to eliminate the waste and to reach a level lifted of productivity.
• A competitive environment, in which each one of the related proceedings serve as starting, point for continuous improvement.

We must turn essential functions into systems and accomplish them time after time with the single-minded purpose to eliminate waste and improving every day.

In his first chapter, he refers to only a great objective that suits his purposes like a unifying force and he presents a great discovery: In productive companies, the great objective is the strategy and it becomes culture; Tactics to achieve it are all the rest.

All workpeople must know that great objective, clearing, and small change; bending my efforts to get it. The big leaders impede the effort of productivity with any fashionable strategy with management's last theory or are distracted.

All teams must center their attention; concentration is the road to be able to act rapidly and thus improve the efficiency at all the levels and as a result, logic, generating value in terms of cash flow, maximum financial indicator.

For it, Jennings recommends six tactics:

1. Enjoying the objective, performing on wholes in the same directive.

2. Selling the objective (orientated process to generate culture).

3. Discovering the people arranged to change and making a bet on them.

4. Seeing a few off. The people that are willing to achieve the great objective are the more important resource. We love it and we appraised it.

5. Quitting whatever distracts the attention of the great objective, because we must concentrate on his achievement.

6. Demonstrating that the commitment is long-term. The outstanding people do not get connected to a great long-term objective if not they assure their future to him. While the team's bulk is occupied with the day-to-day routine, the heads think about the future.

The standard ISO 9000 version 2000 stresses the customer's satisfaction and continuous improvement. The customer's level of satisfaction is calculated with a very severe index, the level's product out of courtesy (deliveries on time), and the percentage out of courtesy in bulk, according to the following formula:

Which must get into print monthly for the company's all the possible roads in order that the number of collective handling and thermometer of the principal action of improvement be turned.

1. TACTICS

a. The truth: "it is not possible to construct a production company in which confidence is not one of the principal challenges in and that confidence where he does not exist can not be into the truth". The people submit to the leadership of others providing that they get that he tells the truth always.

b.The frankness: "The lack of frankness gives space inevitably to pieces of gossip and the rumors, which spread out like a forest fire in autumn".

c.The numbers:

• "The productive companies drive openly all the numbers and they enroll all of the important".

• " The one and only modus operandi of a productive company are when everybody in the world the owner thinks as it were".

• " The people need to feel at ease with themselves every day and they get it through triumph".

d.The communication: it must be open. "Tactical plans as a mere formality successfully the great objective they do not come of ivory tower; Closer people are operations that they plan better tactics".

The workpeople must trust completely his compensation; the suppliers and customers must know that we have everything the right to a margin of profit.

e. The criticism:

• "The productive companies criticize the processes, no people".

• "The work that generates an obvious value must be appreciated above all".

Independently of style related to management, all the stock comes to point themselves in measurable terms. Universally one talks of the chessboard of command, the earnings statement, the balance sheet, and very specially of the cash flow, which generate themselves by means of a job in the team, each one contributing his own and being an implacable judge with that he not do his job because he is acting in violation of the maximum directive.

The leaders of the organization will have the ineludible responsibility to get engaged with this plan and become apostles in their natural circles to create a culture out of courtesy, continuous improvement, and immediate action in between a pleasant environment that allows the people to work HAPPY.

2. DESTROYING BUREAUCRACY AND SIMPLIFYING

For it he recommends eight steps namely:

1. When he decides to make a change, do it with celerity and decision (shoot).

2. Get the correct people's support, that is, the ones that take communion with the great objective and are willing to take possession of him with enthusiasm. The people that oppose the great objective must be fired.

3. Destroying the empires and constructing Inter-Functional equipment. The company must modify the mind of its particular dominions in order that they act in terms of the general objective to protect whose.

4. Decentralizing to create an enterprising spirit. To bring near decisions to the clients and draw them womb from the house.

5. To flatten the organization to answer to the clients sooner and to the company members. The productive company’s bosses answer pat the clients and workpeople.

6. Creating fervor among rows. Being a visible example and demonstrating the ranks that interest has and very large. He must be made to crosswise of proceedings in order that the personnel sees with his of one's own eyes his leader’s actions.

7. Creating and reinforcing a culture of tall performance. Utilizing the recognition and staff promotions.

8. Seeing all of the decisions from the point of view if they help the customer and they leave money. Failing that, he is bureaucracy and it must be eliminated.

The author is especially strong in the case of executives and managers who do not serve, that is to say, the incapable ones to help the organization reach its objectives.

He opposes emphatically mass layoffs. The productive companies regard their personnel as the more valuable assets and if a layoff is in need of this itself type is because the company has not driven itself well.

If he keeps on and he foments the good employed guy’s development, evaluating all constantly and getting rid of those who have not shown good performance, it will not need to do mass layoffs.

Besides that classroom of layoffs companies:

• Valuable knowledge loses if not there is the transference of institutional memory.
• The workpeople that remain lose motivation and go into a status of anxiety and pessimism. Save yourself who.
• It proves to be costly to dismiss workpeople and after going back to enter into a contract.
• The mass layoffs do not generate productivity nor hold it.

From they’re the importance of personnel selection; He tries to know if the person inserts within culture, but also if they are people's classroom that they have of respecting the moral values and inserting the company.

He recommends contracting out for the aspects that are not vital in business when they are generic and they do not represent a competitive advantage.

Employees and executives must be versatile, which implies great knowledge of the organization.

The indoor work if and when they give a detailed report agrees on special cases based on results.

All entrepreneurial decisions must respond to a question that they call murderer:

As is he the entrepreneurial logic to do this?

For it the executives must leave the ego, surpassing the need to defend previous decisions and being capable to abandon the policies of the past that are obsolete. Besides, the company's personnel must have the ability to get comfortable with the system.

They must identify some motors of productivity and begin to measure in quantities and not in weights. Using indicators that they invite the action and that they drive with property in administrative levels and operation of the organization quickly in order that they do not turn history. The ones that right now he knows with the indicators of steps must confirm the annual accounts.

For the better a process a system must exist. Brent Hendrix, the engineer of General Motor defines it like this:

"A job whose sequence of activities has gotten organized of efficient manner and then a team's member obey time after time".

The objective is to eliminate the waste and to reach an elevated level of productivity thus; it gets constituted the continuous improvement's starting point.

In a system:

• All workpeople do the processes, in the same manner, all the time.
• Previously, has identified him as the best modus operandi in the process.
• Anyone must accomplish the task without introducing variation itself.
• The way that the task comes true he becomes the starting point for continuous improvement.

The systems must be applied in all the company's all areas. The management must prepare to confront the resistance to them because some will do all that be within reach to rein in them, others believe that they rank above them and do not desire others that they measure their productivity.

Confidence and respect are required in order to implement a system.

Continuous improvement is based on common sense. They decide the things on the basis of the merit of alternatives and not on the basis of the existent hierarchy.

It consists of seven steps namely:

1. The leaders must participate. Going, seeing, getting involved.

2. There is an agreement to close to objectives (identified in motors with indicators).

3. To know it is precise as he is the true product or service. Driving tangible to it.

4. One must begin to elaborate on an existent process's map.

5. The people that accomplish the work must get involved with the new process.

6. The improved process is established immediately.

7. continuous improvement becomes the company's peculiarity.

He refers to the systems of remuneration as the company’s grand unknowns. Unless they engage in company culture and be easy to understand, they generate confusion and dissatisfaction. Interdependence exists at companies; if they cause conflicts for individual remuneration he can fall into a dysfunctional environment.

"When the people are at ease in his work, he does not worry about his remuneration, but when this displeases, worry for money to foreground dried".

"The remuneration for productivity helps somebody identifies who if and whom they do not fit in culture", because they permit:

• Discarding the people who do not fit well.
• Organizing groups.
• Fomenting the team spirit.
• Reinforcing constantly the culture.
• Rewarding economically hard and intelligent work.

"When people have appropriate tools, they work as a team, they have his performance's exact records and they feel worthy from being able to deal with his own financial destination, the productivity it attains unsuspected heights".

Quote Nucor's case, where all the personnel's remuneration is based on performance. "The weekly check of the hardworking Bile Smith in Nucor's plant depends so on what Bile and his team had produced the previous week. Frankness and the precision of numbers per hour, per day and per week are crucial in the company where, once the executive director was included, he wins of to sane with productivity".

As of the present moment with the Internet, the same information is available for the whole of the world because technology has made the democratization of knowledge possible. Competitive advantage is this incapability to execute. Productivity depends on activity related to management; the midways to achieve it are to the reach of wholes; Technology for if lonely, he does not guarantee it and we do not have to be a slave to the latter development. More importantly, he is to maintain the entire group marching to the same rhythm.

As to motivation, define the expression like doing than a person I acted of determined manner.

"When the competition is canalized to the inside of an organization toward a goal or external objective, it is possible to create a cooperative culture highly productive. The danger occurs when internal wars within the organization produce, well then the competition becomes self-destructive, the organization themselves he becomes dysfunctional and finally the system it collapses when people begin to retain the information ".

The external objective must be discussed openly; the followers can question the leaders and directors provided that they do it in a respectful manner and layouts out truthful information. The motivation must not be borne in contests, promotions, and rewards. She must be authentic and for it, the successful companies use three formulate:

a. Create a safe atmosphere and protection:

• Printing felt like work, taking care of the well-being and the happiness of the people, permitting him that he may enjoy it.

• Converting to the workpeople in interesting parts and delivering them responsibilities. The sense comes from the selfishness of each employee in his work.

• Permitting that they make mistakes and making of them all university to learn to not to repeat them.

• Imposing teamwork.

• Fomenting the diversity, with originating people of a tall range of sources of the draft.

b. Looking for an external enemy opposing view who fighting in order that it be used as integration like mechanism.

c. Clearing the road, in order that the group acts.

A wise leader and fortress he initiates a culture and after that that culture is grander, more worthy, and more important than any person gives strength to achieve, included he himself.

Finish off with the eleven characteristics of the leader of a productive company namely:

a. Attention to details not to live extinguishing fires: he must not blur out with the micro-steps checking a great deal of information and numerical analysis.

b.Moral strong fiber: confidence in something that is built day by day during all the life; He implies abiding by his promises; value and honesty.

c.Simplicity: from the clothing that they wear even the decoration of his offices that lead up to the houses in which they live, the vehicles; models become of virtue and modesty; the ostentation does not fit in philosophy in her either in their style.

d.Competitiveness: define clearly a model of competitiveness and infect it to his organizations.

e.Long-term focus and they share it with employees, suppliers, and clients: They prepare to stand the crises.

f.Disdain for I waste it: "the productivity and success do not stem from not spending money, but the art to know like spending it. They set an example of frugality and austerity and they instill them at his companies".

g.Workout in leadership: the leaders see themselves like maestros. They show enthusiasm to share their moral values and you dream them up with whom they surround themselves.

h.Humility: they consider human beings like everybody else and they do not enrapture themselves in themselves.

i. I refuse bureaucracy: all that does not add value is waste and it is the leader’s responsibility to eliminate it.

j.Belief in the other ones: solid belief the fact is that people will do the right thing if they treat them well.

k. Confidence: "they begin confiding in his people. Almost always they are repaid with the same coin and rarely they end up disappointed".

NOTE:  it is recommended to structure a committee that analyzes and reports monthly on the behavior of hidden costs, which result from situations of common occurrence due to lack of concentration and communication such as errors in assemblies, sudden changes in the order of the process, machine damage due to lack of preventive maintenance, poorly taken orders, production schedules not consistent with the possibility of dispatch (portfolio problems, transportation logistics, etc.), use of inappropriate materials, poor quality, in the vast majority of cases, due to carelessness and lack of commitment, work accidents, any other anomalous situation that involves loss of time affecting the level of production, deterioration and inventory losses for any reason. 

 
3. BOARDS OF DIRECTORS

Summary document Portafolio Marzo12/07

Boards of Directors constitute a collegiate body to help that the company be successful and generate value, backing up with his experience and knowledge, no management. They are responsible for the strategic company's long-term vision, in addition, to having great legal liability.

As a mere formality efficiently his commitment, they owe:

1. Establishing the strategy, to approve her and doing him tracking.

2. Verifying that all members of the organization understand his moral values and behave in concordance with them.

3. Safeguarding ethics, transparency, and the order; indicating the right thing and the incorrect.

4. Demanding an adequate internal control system.

5. Watching the risk management.

6. Acquiring a compromise with professionalism and transparency in the preparation of been financiers and with no financial credible information.

7. Labeling the company's principal executives and establishing the processes of succession.

8. Driving the crises and situations that surpass the administration and affect the fulfillment of objectives.

His members must be Persian with the opinion and independence that they understand as he is the business, his dynamics, the panorama, and threats. Being Persian guided to the quest of results that they generate value; With financial basic and capable knowledge to communicate what they think about clearly, speaking a plain language unless no one of members takes it like personnel in order that talent and experience give the consequences that are expected in benefit of the organization.

They must not be booked up with suppliers, competitors, and groups of shareholders neither with administration in order that they may express their opinions without fears of a classroom.

It is important that they belong to various disciplines and with entrepreneurial experience, company knowledge, and the sector. Besides with great ethical sense, demanding, rigorous and those they enforce the mandates.

In Colombia, usually, the monthly meetings make four to five hours with material previously supplied by the administration for his study; twelve previous hours must use work that he takes care of himself in. It is been thought that 70 % of the time in chores of planning and 30 % in themes of the past must get busy.

According to the law 964/05, the member of the meeting cannot have either having had links cheap to run, relatives neither another type of dependence in relation to administration neither the company controls.

They must have an attractive remuneration that generates commitment and reflect the so significant role and the legal liability (civilians, district attorneys, and prisons). An equivalent compensation is accepted to the hours that the debit, (including the ones belonging to preparation) for the value demands an hour of the company president.

It is recommended to avoid the concentration of information in the management because it can generate partial communication to the meeting that would slant her decisions for the asymmetry that he may show up. Equally, the committee’s conformation specialized with the participation of some members of the meeting for specific themes.

Concept of AI: the text provides a broad vision of globalization and internationalization from a business and economic perspective. Below we highlight some key points and offer a general opinion:

Globalization and Technological Innovation: The text highlights the importance of globalization and technological innovation in today's world. It is emphasized that the Digital Revolution has transformed the way in which companies operate and relate in the global market. This is a crucial point, since globalization and internationalization are closely linked to the adoption of advanced technologies and the need to reinvent products and services.

Challenges for Companies: Several challenges that Latin American companies face in their globalization process are mentioned, including the need to improve risk management, lack of liquidity, high capital costs and foreign competition. These challenges reflect the complexity of entering international markets and the importance of solid strategies for global success.

Critical Steps for Business Globalization: The text proposes three critical steps for companies seeking to expand globally: commit to a global mindset, take bold actions to make that commitment irreversible, and realign the entire organization to compete globally. These steps are essential for a company to be successful in its globalization process.

Ethics and Good Corporate Governance: Emphasis is placed on the importance of ethics and good corporate governance in globalization. Companies must respect all stakeholders, engage with local communities and respect the environment. This ethical approach is crucial to gaining the trust of investors and society in general.

BASC Certification: The importance of BASC (Business Anti-Smuggling Coalition) certification is highlighted as an element of competitiveness in international trade. This certification focuses on security and smuggling prevention, which can reduce costs and facilitate international trade.

In general, the text emphasizes the need for companies to adapt to a constantly changing globalized and technological environment. It also highlights the importance of ethics and good corporate governance in the context of globalization. The central idea is that globalization is an opportunity for companies, but it requires a proactive mindset, adaptability and ethical responsibility.

Concept of AI: the text provides a broad vision of globalization and internationalization from a business and economic perspective. Below we highlight some key points and offer a general opinion:
Globalization and Technological Innovation: The text highlights the importance of globalization and technological innovation in today's world. It is emphasized that the Digital Revolution has transformed the way in which companies operate and relate in the global market. This is a crucial point, since globalization and internationalization are closely linked to the adoption of advanced technologies and the need to reinvent products and services.
Challenges for Companies: Several challenges that Latin American companies face in their globalization process are mentioned, including the need to improve risk management, lack of liquidity, high capital costs and foreign competition. These challenges reflect the complexity of entering international markets and the importance of solid strategies for global success.
Critical Steps for Business Globalization: The text proposes three critical steps for companies seeking to expand globally: commit to a global mindset, take bold actions to make that commitment irreversible, and realign the entire organization to compete globally. These steps are essential for a company to be successful in its globalization process.
Ethics and Good Corporate Governance: Emphasis is placed on the importance of ethics and good corporate governance in globalization. Companies must respect all stakeholders, engage with local communities and respect the environment. This ethical approach is crucial to gaining the trust of investors and society in general.
BASC Certification: The importance of BASC (Business Anti-Smuggling Coalition) certification is highlighted as an element of competitiveness in international trade. This certification focuses on security and smuggling prevention, which can reduce costs and facilitate international trade.
In general, the text emphasizes the need for companies to adapt to a constantly changing globalized and technological environment. It also highlights the importance of ethics and good corporate governance in the context of globalization. The central idea is that globalization is an opportunity for companies, but it requires a proactive mindset, adaptability and ethical responsibility.